DIARY: Turkey of the week

Eleanor Trickett picks on HHCL & Partners’ debut ad for Sure for Men: ’When I first saw this I was disappointed at how far downhill Bartle Bogle Hegarty’s fantastic Lynx campaign had hurtled. OK, I wasn’t paying attention: this not-quite-brazen-enough phallusfest is, in fact, for Sure. Considering the amount of sweaty woman-flesh on show, this ad is surprisingly underdone. The plot is confusing, and our hero’s reaction at the end needed to be explained by a press release. And it’s not just me - my sweaty female colleagues didn’t get it either.’

Eleanor Trickett picks on HHCL & Partners’ debut ad for Sure for

Men: ’When I first saw this I was disappointed at how far downhill

Bartle Bogle Hegarty’s fantastic Lynx campaign had hurtled. OK, I wasn’t

paying attention: this not-quite-brazen-enough phallusfest is, in fact,

for Sure. Considering the amount of sweaty woman-flesh on show, this ad

is surprisingly underdone. The plot is confusing, and our hero’s

reaction at the end needed to be explained by a press release. And it’s

not just me - my sweaty female colleagues didn’t get it either.’



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).