Francesca Newland picks on McCann-Erickson's work for Norwich Union: 'These ads are wet. The feel-good factor has been so over-applied that you want to reach for the sick bucket. I especially hate the one where the young woman asks her partner if old people snog too. Ugh! When Leagas Delaney's Barclays ads launched last year, I thought the days of feel-good financial services ads were over. This kind of schmaltz is dated.'