DIARY: Turkey of the week

Rebecca Beer was puzzled at Leo Burnett's new spot for McDonald's:

'Initially, I was bemused by the numerous Asian Geordies advertising

curried fast food. Now I realise it's a generalisation attempting to

illustrate it as the nation's favourite dish. Not a patch on previous

great ads.'


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).