DIARY: Turkey of the week

Francesca Newland is unimpressed with Saatchi & Saatchi's latest

Ariel TV spot: "I presume this is meant to target housewives, but its

snide and sniping tone is negative and limits its appeal. The begrudging

lug of a husband is a bit of an outdated cliche, as is his wife's smug

arm-folding at the end of the ad."


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).