Diary: Turkey of the Week

Francesca Newland thinks JWT's current television spot for Special K is, well, pretty awful, actually: "This ad opens with a child calling his mother 'a real loser'.

Are we supposed to find it terribly amusing that he, and all of the other cameos in the ad, are actually referring to the fact that she has been losing weight? Geddit? It's an unfunny joke told again and again. Excruciating stuff. And what makes the situation even worse is that the spot seems to have blanket coverage."

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1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).