Diary: Walsh goes overboard in remorse over Ka cat

Come on, Mike Walsh. We think you doth protest too much.

While we quite understand that you did not envisage the backlash created by Ogilvy & Mather's viral ad for Ford, which features a ginger moggy having its head sliced off by the Sportka, we think you're overdoing the display of contrition.

Since the bad press, O&M has gone to great lengths to insist both the agency and Ford recognised the ad was inappropriate and that was why it was dropped. In a 500-word piece in The Guardian, he continues the hand-wringing.

It was a concept ad, if you will - for internal eyes only. Tragically, it was somehow leaked and the agency has called in a crack IT investigation team - retribution will be swift, etc.

Surely, this can't be the same ad that was an element of its reel, shown to all and sundry with great pride, before Christmas?

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