DIARY: Watch out for sapphic coffee ads on Dyke TV

Gold Blend fans take comfort. While the McCann-Erickson classic is absent from our screens until October, Channel 4 has waded in with its very own special version.

Gold Blend fans take comfort. While the McCann-Erickson classic is

absent from our screens until October, Channel 4 has waded in with its

very own special version.



The station has put an interesting spin on the coffee saga in its new

series of Dyke TV, with a segment called Dyke Blend - ‘a lesbian version

of the Gold Blend ads, planned to unfold over nine mini-episodes

throughout the three weeks’, it says here.



Reassuringly, the execution, plugging the fictitious brand, ‘Velluto

Nero’, is as excruciating as the original. Bad acting prevails, as do

extraordinary plot developments, misty camerawork and toe-curling one-

liners.



Jerry Green, McCanns’ creative director and original creator of the ads,

is sanguine. ‘Imitation is the sincerest form of flattery,’ he says.

‘We’ll be monitoring the audience impacts with great interest.’



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