Gold Blend fans take comfort. While the McCann-Erickson classic is
absent from our screens until October, Channel 4 has waded in with its
very own special version.
The station has put an interesting spin on the coffee saga in its new
series of Dyke TV, with a segment called Dyke Blend - ‘a lesbian version
of the Gold Blend ads, planned to unfold over nine mini-episodes
throughout the three weeks’, it says here.
Reassuringly, the execution, plugging the fictitious brand, ‘Velluto
Nero’, is as excruciating as the original. Bad acting prevails, as do
extraordinary plot developments, misty camerawork and toe-curling one-
Jerry Green, McCanns’ creative director and original creator of the ads,
is sanguine. ‘Imitation is the sincerest form of flattery,’ he says.
‘We’ll be monitoring the audience impacts with great interest.’