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Diary: Water-cooler monitor

WHAT TOPICS HAS THE INDUSTRY BEEN DISCUSSING THIS WEEK?
THE TALK TIME SPENT
Rupert Howell leaving his role as the managing 1 hr 16 mins
director of brand and commercial at ITV. Will the
former adman find another big, well-paid job or
take the option of retiring to the country?

The new "bottom-up" government approach to 1 hr 2 mins
advertising. How can advertising and media
agencies maintain their slice of the pie if it really
does become all about word-of-mouth and local
campaigning?

The latest Nike ad, for the World Cup, has set a new 39 mins
world record for the most online views of a video ad in
its first week of release, notching up 7.8 million
YouTube views. And it's brilliant.

The iPad launch. Have you got yours yet? 3 mins

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