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Diary: Water-cooler monitor

WHAT TOPICS HAS THE INDUSTRY BEEN DISCUSSING THIS WEEK?
THE TALK TIME SPENT
George Osborne's emergency Budget. We knew it 59 mins
was going to be tough, but let's hope the budget cuts
won't send marketers running for cover. Our economy
needs healthy advertising budgets to get things moving.

British Lions at Cannes. It's a bit like the World Cup, 47 mins
really, isn't it? All that blind hope that we might just
get enough balls in the back of the net, only to find that
we haven't quite got what it takes.

True Worldwide. The new start-up is up and running 23 mins
with WPP backing. We feel a pang of sadness when a new
agency begins life with a foot in the big boys'
camp, but in the current climate, who can blame them?
And the Sir Martin Sorrell stamp of approval will really
help.

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