Diary: Water-Cooler Monitor

What topics has the industry been discussing this week? David Mansfield. Will we see as much of GCap's 6 mins 57 secs former chief executive at The Ivy now that he's quit? How long before British Gas' new marketing director, 47 mins 25 secs Amanda Mackenzie, initiates a review of the utility company's direct marketing? EHS Brann and WWAV avoided the last statutory pitch two years ago. Fallon's next ad for Sony. Directed by Nicolai Fugslig 1 hr 12 mins and featuring hundreds of thousands of bouncy balls, it could do for Fallon what "grrr" did for Wieden & Kennedy. The British Airways pitch. It's still the number-one 5 hrs 29 mins topic of conversation around Soho's finest restaurants. DDB is still seen as the front-runner. (See On the QT, above)


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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).