What topics has the industry been discussing this week? David Mansfield. Will we see as much of GCap's 6 mins 57 secs former chief executive at The Ivy now that he's quit? How long before British Gas' new marketing director, 47 mins 25 secs Amanda Mackenzie, initiates a review of the utility company's direct marketing? EHS Brann and WWAV avoided the last statutory pitch two years ago. Fallon's next ad for Sony. Directed by Nicolai Fugslig 1 hr 12 mins and featuring hundreds of thousands of bouncy balls, it could do for Fallon what "grrr" did for Wieden & Kennedy. The British Airways pitch. It's still the number-one 5 hrs 29 mins topic of conversation around Soho's finest restaurants. DDB is still seen as the front-runner. (See On the QT, above)
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What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).