What topics have the industry been discussing this week? THE TALK TIME SPENT Talk about strange timing. Why on earth did ITV 2 hrs 32 mins decide to see off Graham Duff and Mick Desmond as it celebrates its 50th anniversary? It's rare enough that ITV has good news to put about, so why eclipse it with a management restructure unpopular with advertisers and agencies? Andrew Harrison, formerly of Nestle and Muller, is 5 mins 9 secs looking for a job in advertising ... IPG. Many theories are emerging about the future of 4 hrs 57 mins the holding company: talk of a Lowe MBO, talk of a Draft MBO and talk of a McCann MBO among them. Al Young of FCB fame may be reuniting with his 1 min 2 secs former partner Trevor Robinson. Word on the street is that he might be joining Quiet Storm.
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What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).