WHAT TOPICS HAVE THE INDUSTRY BEEN DISCUSSING THIS WEEK? THE TALK TIME SPENT Hurry up DDB. The agency's lack of a chief executive 1 hr 51 mins to replace Paul Hammersley is unsettling clients and staff. CVs from DDB lifers used to be something of a rarity, but rival agency bosses have had an influx. Tim Schoonmaker's strategy. His peers have a lot of 39 mins 58 secs faith in him, but are a bit perplexed by his recent habit of buying up local analogue radio stations. Surely the future's in digital? Life after Tess Alps. PHD impressed everyone by 41 mins 18 secs readying a succession management team before one was needed, but who is going to do all the air kissing at The Ivy? Marathon bores. Every office has at least one. Good 9 mins 29 secs luck to them all this weekend.
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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).