Diary: Water-cooler monitor

WHAT TOPICS HAVE THE INDUSTRY BEEN DISCUSSING THIS WEEK?
THE TALK TIME SPENT
3 is the magic number. It's only February, but one of 1 hr 28 mins
adland's juiciest accounts is in play.

The return of the BBC's Life on Mars. Blokes around 21 mins 9 secs
Britain are excited, while blokes in adland are
particularly impressed with its Camberwick
Green-inspired promotion, which shows an exasperated
Sam Tyler upset by Gene Hunt's violent tendencies.

2007: the year UK digital communications began to 1 hr 9 mins
take shape. Bartle Bogle Hegarty wins Lynx digital;
Agency.com takes Ikea from its above-the-line brethren;
and Eurostar invites glue to have a crack at its £10 million ad account. Anything could happen.

St Luke's BT comeback. It seems those little tinkers 3 mins 14 secs
in King's Cross are working on a BT brief.

Topics

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).