Diary: Water-cooler monitor

WHAT TOPICS HAVE THE INDUSTRY BEEN DISCUSSING THIS WEEK?
THE TALK TIME SPENT
That live Honda ad. Some call it genius advertising, 54 mins 11 secs
others genius PR. Either way, the work has certainly
got adland's creative tongues wagging. Who'd have
thought skydiving could provoke so much interest?

Poor old McCann. It's had its wings clipped in the 9 mins 49 secs
middle of its rapid ascent. Yes, losing the Hovis
account in advance of a major relaunch is a real blow.

Paul Shearer's next move. Setting up Arnold in the 14 mins 29 secs
UK has a certain logic to it. But what's happening
at Nitro? Talk about a dysfunctional set-up:
Shearer will have to continue to work on Nike for
Nitro on a freelance basis.

Orange's big move. A full-scale DM pitch and media 29 mins 51 secs
review. That will keep agencies busy for a while.

Topics

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).