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Diary: Water-cooler monitor

WHAT TOPICS HAS THE INDUSTRY BEEN DISCUSSING THIS WEEK?
THE TALK TIME SPENT
Lowe's global chief executive. The ex-Fallon chief 28 mins
Michael Wall is the latest name to be linked with the
role. Can the agency convince the likes of Wall that the
only way is up for the Lowe brand?

Something for nothing. After Aviva admitted it had 18 mins
received lots of lovely free poster sites because the
outdoor contractors couldn't actually sell them, there's
been a flurry of advertisers making similar demands on
unsold space. Not surprisingly, the outdoor companies are
denying they ever gave Aviva any freebies.

Bing. OK, it's a silly name, but then so was Google, 3 mins
once. And advertisers are thinking maybe Microsoft's new
search engine might just drive more traffic to their
sites. Let battle commence.

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