Feature

Diary: Water-cooler monitor

WHAT TOPICS HAS THE INDUSTRY BEEN DISCUSSING THIS WEEK?
THE TALK TIME SPENT
Just who will desperate ITV find to be its next chief 2 hrs 34 mins
executive? It seems that nobody outside the broadcaster
wants the job.

Cadbury Dairy Milk's "Zingolo". Is it an ad? Is it a 1 hr 4 mins
promo? No-one, including the ad itself, seems to know.
And with only 65,000 YouTube hits, it's got a long way
to go to catch up with its predecessors.

The Dye Holloway Murray ads in Campaign. Good? 56 mins
Bad? At least everyone's talking about the agency
for once.

Wouldn't it be nice if DDB won the US pitch for 3 mins
Volkswagen? It's exactly 50 years since the agency
first won the account, after all.

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