Feature

Diary: Water-cooler monitor

WHAT TOPICS HAS THE INDUSTRY BEEN DISCUSSING THIS WEEK?
THE TALK TIME SPENT
Legal threats to commentators on a social 2 hrs 46 mins
networking site? Beta was embarrassingly
under-prepared for the online backlash it got
to its OAA campaign. Just proves that giving yourself
an up-to- date name is not enough to make you
up-to-date.

So Ben Walker and Matt Gooden have defected to 2 hrs 16 mins
BMB from W&K. But why leave one of the most-awarded
shops in town for BMB, which has just lost the Ikea
business to Mother and hasn't exactly been bringing
home the trophies of late? No doubt Trevor Beattie's
wily charm had something to do with it.

JCDecaux's purchase of Titan Outdoor. Will 12 mins
consolidation in the outdoor industry mean better
marketing of the poster medium? The Beta ad has left
the industry with some damage to repair.

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