Friday 10.30pm Scandic Triangeln Hotel, Malmo Here we are, eight
media journalists from all over Europe on a freebie trip with the sales
team of Swedish online search tool Planit Media. We’re tired, hungry and
ready for booze - and are therefore delighted to find a welcome parcel
crammed with schnapps, chocolate, salt liquorice and er ... jars of
pickled herring ... mmm.
11pm La Coronne restaurant I join Planit Media’s sales team for a fish
supper with wine, sherry and yet more schnapps, which breaks the ice
9am Saturday Scandic Traingeln Hotel Blimey! Malmo is covered in snow,
so bang goes our helicopter trip.
Planit Media gives us a presentation on its search system and then takes
us on a tour of the city. After that, we jump on a bus and view the 16
kilometre-long bridge which Denmark and Sweden have constructed to link
the two countries.
3pm Hackeberga Transfer to castle in the middle of a lake. Planit Media
organises an archery competition. Then back to the castle for hot milk
with, yep, schnapps. Senior salesman Crister Larsson tinkles the
ivories. We learn the schnapps song.
11pm Paddy’s Bar (yes, even Malmo has an Irish bar) for bottles of
2am Slagthuset (The Slaughter House) We roll up to the Slaughter House
nightclub and Larsson drags us onto the dancefloor to boogie to Euro
commercial house. Meanwhile Colm ’don’t let me stay up late and go
clubbing’ Barry props up the bar.
4.40am Leave Barry at the bar and stagger home. Now, where did I put
that jar of herring?
12pm Lunch accompanied by buckets of fizzy water. Feel well and truly