Following his characteristically charming letter to the editor, he wrote: "PS, if you've got £200,000 lying around, I'd be happy to star in a commercial for you."
It's unclear whether The Stage will take him up on his kind offer: all we know is that if your brand is old and tired and in desperate need of revival, you could do a lot worse than Winner. For a mere couple of hundred grand, he will do you an Esure - ie. he will write, direct and appear in an ad of laughable quality that, bizarrely, pulls like a train.
However, rumour has it that he's still not cracked that tricky Coca-Cola brief.