DIARY: Who's who in Ad Idols, adland's wannabe TV fly-on-the-wall series

As the music world has wrapped itself up of late in front of the

telly watching the excruciating, yet essential viewing of Pop Idols, we

wondered who would step into the corresponding shoes in adland.



Graduates lining up to break into the heady world of advertising may do

well to see our little crib sheet to know what to expect from certain

industry stalwarts.



Tonight in Ad Idols, Kate Stanners, you are Nicki Chapman. Yes, Stanners

epitomises Chapman's nice demeanor and complete inability to be

nasty.



Dr Fox, the established DJ, could well represent old hand Graham Fink,

the founder of thefinktank.com.



But the man everybody loves to hate, the imposing Simon Cowell, could be

none other than the robust tough nut Mark Wnek. Anyone vaguely below par

would doubtless be summarily dispatched in no time by this man.



Pete Waterman is captured in the driven workaholic Tim Delaney, veteran,

but no sufferer of fools.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).