regular rider Wight explains.
Unfortunately Polly, the trusty mare normally charged with carrying Wight, was taken. But the stable would not let one of its most regular customers down and, after searching high and low, Wight's mount, Bertie, was dubiously presented. "He was the wildest horse they have and not normally ridden,
While others might have chosen to heed the warning bells by now doubtlessly clanging, adland's most unswerving optimist threw himself enthusiastically on to said mount. To start with, both horse and master enjoyed an energetic canter. Returning to the stables, however, Bertie performed an outrageously energetic and erratic manoeuvre even his master would have been proud of. Jumping high into the air, Wight's feet flew out of the stirrups and Bertie galloped hell-for-leather down the hill, with the ungainly effect of pulling Wight round his neck to face the steed as it charged down the hill.
"I tried to ride this thing through, which was a bad decision,
Wight rues, with hindsight. "After 70 yards I fell off, got kicked in the stomach by the horse's hoof and broke my arm."
But, ever the seasoned pro, Wight finds time for a client plug. "But Vodafone saved the day,
he spouts unashamedly. "My mobile was thrown out in the impact and I was able to ring for assistance."
Wight was bundled off to Cheltenham General Hospital where his arm was put in plaster. But despite the pain, he refused to take his scheduled operation slot as it fell on the same day as an important pitch. "I had to be there to support the team,
Wight, who should have been under the heady effects of a general anaesthetic, rants. But he was having none of it - quite literally - and opted instead to grace the agency with a more fervent, one-armed presence than normal. But Wight's dedication was rewarded - the agency won the Pret a Manger business.