DIARY: Will fame go to Head’s head now that he has starred in his own ad?

It’s one thing to do an ad for a client with all the proper corporate messages and nice product shots and stuff. But it’s a different kettle of fish to cast yourself in it.

It’s one thing to do an ad for a client with all the proper corporate

messages and nice product shots and stuff. But it’s a different kettle

of fish to cast yourself in it.



That is what Matt Head, an art director at Bates Dorland, did. He and

his copywriter, Giles Horton, wrote a press ad for Compaq’s Netelligent

8500 Router (sic) that features shots of an old-style 80s office,

complete with filing cabinet and stinking ashtrays, and a sleek, hi-tech

office of the 90s.



Matt is in the top right-hand corner of both pictures, with Sophie

Hector, a Dorlands art buyer.



In the first office, Matt is wearing a particularly unpleasant brown

suit and has his sweaty paws all over Sophie’s backside, while in the

next she’s got her hand planted firmly on his rump (being a Career Girl

and modern and everything).



Apparently, there was a bit of a scramble to audition for Matt’s female

counterpart, given that he bears a striking resemblance to Oasis’s very

own Liam Gallagher (who, strangely, is a bit of a pin-up down at

Dorlands).



‘Sophie won the part because I’ve got a very specific hand-span and I

had to find the perfect bottom that would match it,’ he ventured,

cheekily.



Fortunately, there were no problems with his girlfriend. He’s just

glossed over what he’s been doing at work recently - plus the ad’s only

running in the computer press. Enough said.



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