Diary: Winning advertising formula

You know you're on to a winning advertising formula when other envious advertisers try to copy your campaigns. L'Oreal's "Because I'm worth it" is clearly one such case, if the latest edition of Farmers Weekly is anything to go by. The famous ad slogan has been purloined by not just one, but two copy-cat advertisers, though we can't help but think L'Oreal will be less than flattered.


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1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).