DIARY: Wishing Craig Karpell farewell: ex-staff from GGT find a perfect way

While the debate still rages about whether or not the BBC’s Perfect Day ’promo’ is an ad, we thought it was an appropriate time to draw everyone’s attention to adland’s alternative version.

While the debate still rages about whether or not the BBC’s Perfect

Day ’promo’ is an ad, we thought it was an appropriate time to draw

everyone’s attention to adland’s alternative version.



When GGT found out its in-house manager, Craig Karpell, was leaving

after 12 years, staff members started to rack their brains for an

appropriate leaving present. Obviously, during his time at GGT Karpell

has seen a great many people come and go; he’s even endured a merger

followed by a takeover. So plenty of colleagues and ex-colleagues were

willing to organise a remake of Leagas Delaney’s promo.



The finished product is a pastiche of the film, featuring lots of ex-GGT

people who left to join other agencies or start up on their own. Paul

Simons, now at TBWA Simons Palmer, stars as David Bowie; Robert Saville,

now at Mother, is featured - somewhat bizarrely - stirring a pot on the

stove, and Myrtle, Alan Moseley’s dog and a Diary celebrity in her own

right, makes an appearance.



The best acting came from Young & Rubicam’s Stevie Spring, who throws

herself enthusiastically into the role of Heather Small from M

People.



Even Mike ’legsy’ (as we’ve heard he’s known) Greenlees strikes a casual

pose as Lou Reed. As he mimed ’Oh what a perfect day’ we wondered if he

had been inspired by a possible new merger opportunity.



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