DIARY: Work experience lad sees all the credit for his ad go to Yellow M

There's something rotten in the state of adland, as you, readers,

will witness from our full-page Diary expose this week, pointing the

finger at some very naughty boys.

One poor youngster who's had a crash-course in the scurrilous activities

that can blight our industry is a certain Mark Rowbotham.

Fresh-faced Rowbotham, on his way to Watford, recently scored a month's

placement at Saatchi & Saatchi, where he'd noticed the agency's

ground-breaking family planning ad from 1969, featuring a pregnant man,

on display.

After the eagle-eyed youngster was stuck in the last tube strike, he

became so incensed that, remembering the ad, he was galvanised into


Our clever chap super-imposed Tony Blair's head with the help of his

home computer, sent the spoof ad off in the post to none other than Tory

leader William 'Baldie' Hague himself.

So imagine our lad's excitement when he got a call from the Tories' ad

agency, Yellow M, informing him of their decision to use the piece.

Swelling with pride at the thought of what such ensuing adulation could

bring him, he strutted off to the advan's big unveiling. And, sure

enough, there were the politicians, standing around chaffing on

pompously in that way they do so well.

Ready to take his bow, our bright young spark stepped forth from the

shadows. But - horror! - credit was not to be his, as he'd miraculously

turned into The Invisible Man.

'The Tory poster was dreamed up by the party's Yellow M advertising

agency,' shouted the following day's Guardian, muted only by the strains

of Rowbotham's teeth gnashing.

'I suppose it was produced by Yellow M,' our justifiably injured young

talentster says gamely. 'But if I don't tell Campaign, Yellow M will

take all the credit,' he continues, proving he's already well on the way

to learning something most creative directors know quite a bit


We're not the only ones left distinctly unimpressed. 'It's disgusting

behaviour,' Outraged of Cheltenham agrees. 'They should be encouraging

young talent, not stealing from it.' Quite right.


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