Diary: World Cup Watch - England versus TNT: far from a dynamite game

After a slow start that was frankly boring at times, England managed to muscle their way past the plucky Trinidad & Tobago team in Nuremberg last Thursday, ensuring that they reach the knock-out stages of the competition.

Reports from the city, which once played host to Hitler's infamous rallies, revealed a few adlanders had decided to make the hour-and-ten-minute flight and take in the atmosphere of the game (as well as the well-stocked and well-staffed hospitality tent) at first hand.

Present were a contingent from Publicis, as well as representatives from WWAV Rapp Collins and ZenithOptimedia's Chris Haywood, who made the trip with ITV. And, of course, Bruce Crouch, spotted in the crowd with his head in his hands after a certain English forward missed a sitter.

Back over in Blighty, there were a number of agency parties taking place, some extending a Caribbean theme to include serving guests cold beers and jerk chicken.

However, there was a Sony balls-up at Fallon's party at The Union in Soho - the assembled company, including David Patton, the Sony Europe senior vice-president of communications, watched the game on the club's giant flat-screen TV made by ... er, Hitachi.

Later in the week, several national papers ran front-page pictures of Wieden & Kennedy's latest Nike ad. The agency also printed the disturbing image on a flag and hung it on the outside of its office.


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