DIARY: There is a worrying trend

There is a worrying trend emerging in the industry which the Diary would like to nip in the bud, however painful that may be.

There is a worrying trend emerging in the industry which the Diary would

like to nip in the bud, however painful that may be.



Latterly, we heard mention of a thing called ‘tissue meetings’ taking

place within a certain agency called Bates Dorland (yes, we feel they

must be named again).



Ben Langdon - currently on gardening leave between Collett Dickenson

Pearce and McCann-Erickson - is now being credited with his apparently

fabled ‘footprint’ sessions in this week’s letters page (p24).



And in Campaign’s bulging postbag this week is news of a creativity

conference taking place at which ‘organisation through diagnostic

feedback’ is a hot topic.



Excuse me? Tissue sessions and diagnostic footprints? (Or is that the

other way round?) Hey, are we in the communications business or what?

Shouldn’t we be, like, making sense and stuff? Using plain English and

getting messages across in a pithy, economic, infinitely quotable sort

of way?



We’re off now...to bounce a few ideas up the flagpole for inclusion

consideration in our next editorial confection.



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