There is a worrying trend emerging in the industry which the Diary would
like to nip in the bud, however painful that may be.
Latterly, we heard mention of a thing called ‘tissue meetings’ taking
place within a certain agency called Bates Dorland (yes, we feel they
must be named again).
Ben Langdon - currently on gardening leave between Collett Dickenson
Pearce and McCann-Erickson - is now being credited with his apparently
fabled ‘footprint’ sessions in this week’s letters page (p24).
And in Campaign’s bulging postbag this week is news of a creativity
conference taking place at which ‘organisation through diagnostic
feedback’ is a hot topic.
Excuse me? Tissue sessions and diagnostic footprints? (Or is that the
other way round?) Hey, are we in the communications business or what?
Shouldn’t we be, like, making sense and stuff? Using plain English and
getting messages across in a pithy, economic, infinitely quotable sort
We’re off now...to bounce a few ideas up the flagpole for inclusion
consideration in our next editorial confection.