Feature

Diary: Yes, Rory was on-trend

You may be looking at the picture on the right below and wondering who is that vaguely familiar-looking, fresh-faced young blade? It is a young, astonishingly thin, Rory Sutherland.

And he is looking, for once, entirely in-step with fashion. Waifish appearance? Check. Big, floppy statement hair? Check. Thin tie? Check. This is Rory in his Cambridge days, no doubt on his way to the library to devour some books on behavioural economics before a spot of lunch with the Footlights gang.

The folks at TBWA think their own Robert Payne bears an uncanny resemblance to the young Sutherland. However, Diary can attest there is only room for one Rory Sutherland in the industry.

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