Maybe you need a good deodorant or you are just one of life's natural saddos.
But fear not - help is at hand. Neill Garfield, a new-media specialist at COI Communications, is selling his friendship on Ebay. To the highest bidder goes the offer of two text messages a week, a ten-minute phone call a month, a birthday card with a £15 gift and photos to show any other friends.
Garfield has promised to give the money he raises to charity. However, social inadequates are proving elusive; when Campaign last checked, bidding stood at £10.