BMP Optimum has hired Mark Dickinson, the former Lowe Howard-Spink
head of new media and managing director of the now defunct company,
Indexfinger, to fill the newly created role of marketing director.
Dickinson, who worked as a media group head at Lowes before his move
into the new-media area, is understood to have been approached by
several agencies in the past few months, including DMB&B. The agency is
believed to have been close to him signing him up as a direct
replacement for Ron Mudge, its former communications director, who left
to be Saatchi & Saatchi’s media director earlier this year (Campaign, 17
Dickinson’s remit at BMP will be to develop new business and to market
the agency. Paul Taylor, managing director of BMP Optimum, said: ’It was
inappropriate for us to have account specialists doing new business as a
part-time role. It’s not the best way of ensuring we have a clear
proposition in the market. ’
He added: ’Mark has got extraordinary depth and breadth of experience in
both the traditional aspects of media and its new applications.’
Dickinson admitted he had conducted conversations with DMB&B but said
the BMP role ’was a better job for me’. He said: ’I will be able to use
my experience as a strategic planner in traditional and electronic
media, and my experience running my own company to find new business.
BMP has some fantastic resources. It’s a really professional agency. I
couldn’t turn the offer down.’
Dickinson, who joins BMP on 1 July, may also oversee strategic planning
on one particular piece of agency business.
His experience with high-profile traditional media agencies includes a
four-year stint at Lowes between 1992 and 1996 when he worked as a group
media director on Tesco, Hutchison Communications and A. G. Barr, before
heading the agency’s new-media department with Robert Hamilton.
Dickinson and Hamilton left Lowes two years ago to set up their own
interactive communications company, Indexfinger, to offer clients a
one-stop shop for new-media solutions. The company folded three months