Dickinson takes on Optimum role

BMP Optimum has hired Mark Dickinson, the former Lowe Howard-Spink head of new media and managing director of the now defunct company, Indexfinger, to fill the newly created role of marketing director.

BMP Optimum has hired Mark Dickinson, the former Lowe Howard-Spink

head of new media and managing director of the now defunct company,

Indexfinger, to fill the newly created role of marketing director.



Dickinson, who worked as a media group head at Lowes before his move

into the new-media area, is understood to have been approached by

several agencies in the past few months, including DMB&B. The agency is

believed to have been close to him signing him up as a direct

replacement for Ron Mudge, its former communications director, who left

to be Saatchi & Saatchi’s media director earlier this year (Campaign, 17

April).



Dickinson’s remit at BMP will be to develop new business and to market

the agency. Paul Taylor, managing director of BMP Optimum, said: ’It was

inappropriate for us to have account specialists doing new business as a

part-time role. It’s not the best way of ensuring we have a clear

proposition in the market. ’



He added: ’Mark has got extraordinary depth and breadth of experience in

both the traditional aspects of media and its new applications.’



Dickinson admitted he had conducted conversations with DMB&B but said

the BMP role ’was a better job for me’. He said: ’I will be able to use

my experience as a strategic planner in traditional and electronic

media, and my experience running my own company to find new business.

BMP has some fantastic resources. It’s a really professional agency. I

couldn’t turn the offer down.’



Dickinson, who joins BMP on 1 July, may also oversee strategic planning

on one particular piece of agency business.



His experience with high-profile traditional media agencies includes a

four-year stint at Lowes between 1992 and 1996 when he worked as a group

media director on Tesco, Hutchison Communications and A. G. Barr, before

heading the agency’s new-media department with Robert Hamilton.



Dickinson and Hamilton left Lowes two years ago to set up their own

interactive communications company, Indexfinger, to offer clients a

one-stop shop for new-media solutions. The company folded three months

ago.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).