Diesel appoints Anomaly as global agency of record

Diesel has reappointed Anomaly Amsterdam as its global agency of record, six years after the shop resigned the account.

Anomaly's first work for Diesel since the appointment will arrive in February, consisting of an integrated campaign across TV, print and digital.

Diesel's artistic director, Nicola Formichetti, said the brand was looking for reinvention. 

She said: "Diesel’s success rests on its ability to reinvent itself to stay relevant and compelling without being locked in a beautiful past.

"We were looking for a partner that understands the changing consumer landscape, and thinks of innovative solutions beyond advertising, and we found that in Anomaly,"

Anomaly worked with Diesel in 2010 on the "Be stupid" campaign (above). The agency resigned the account after only nine months.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 PHD and ITV storm Media Week Awards

PHD reigned supreme at the 2016 Media Week Awards, after winning media agency of the year and the coveted Grand Prix for its work for Sainsbury's Christmas campaign, while ITV won sales team of the year.

Just published