Diesel seeks agency for ad brief

LONDON - The Italian fashion brand Diesel is looking for an advertising agency to handle a through-the-line project in the UK.

Diesel... seeking agency
Diesel... seeking agency

The company has approached a number of UK shops with a brief for a big, 360-degree idea. It is unclear whether Diesel's incumbent, the Publicis hotshop Marcel, is involved in the project.

The project comes as Diesel's former agency KesselsKramer prepares to launch a UK office. KesselsKramer enjoyed a long relationship with Diesel, and won a Cannes Gold Lion for its work on the account.

A source close to the fashion company said the winning agency would be well placed to take a wider role on the fashion line as it gears up to celebrate its 30th anniversary next year.

A spokeswoman for Diesel denied the company was considering making any changes to its advertising arrangements.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).