Diet Coke ad starring Duffy: Watch it here

LONDON - Diet Coke is unveiling its new ad campaign featuring the Brit-award nominated singer Duffy during ITV's coverage of the awards tonight at 21.58pm.

The 60-second ad, which will also run across Europe, was created by Mother and features the Welsh singer taking a "Diet Coke break" before performing a gig.

During her break, the singer takes a sip of the drink before riding around on a bike and singing a cover of the Sammy Davis Jnr song I Gotta Be Me.

The ad, which marks a departure from Diet Coke's series of "hunk" ads, aims to show an image of women as strong, confident and in control.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).