Diet Coke ad starring Duffy: Watch it here

Be the first to comment

LONDON - Diet Coke is unveiling its new ad campaign featuring the Brit-award nominated singer Duffy during ITV's coverage of the awards tonight at 21.58pm.


The 60-second ad, which will also run across Europe, was created by Mother and features the Welsh singer taking a "Diet Coke break" before performing a gig.

During her break, the singer takes a sip of the drink before riding around on a bike and singing a cover of the Sammy Davis Jnr song I Gotta Be Me.

The ad, which marks a departure from Diet Coke's series of "hunk" ads, aims to show an image of women as strong, confident and in control.

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Happy 12th birthday, Facebook - what's next for the world's most powerful tween?
Share

1 Happy 12th birthday, Facebook - what's next for the world's most powerful tween?

The social network celebrates its latest birthday this week, and there is no sign that its dominance will dwindle any time soon, writes Daniel Price, head of social operations at Lost Boys.

The year ahead for advertising agencies
Shares
Share

1 The year ahead for advertising agencies

The most successful businesses will be those that remove their self-imposed shackles and aspire to make culture, not just 30-second ads.

Just published