Diet Coke launches ad featuring Taylor Swift

Diet Coke has unveiled its latest TV ad, starring pop star Taylor Swift.

The ad, called "music that moves", launched yesterday online and on TV in the US during 'American Idol'.

The 30-second spot by Droga5 is the first by the brand to feature Swift and was shot in her home town, Nashville. It features the pop star penning her song '22'.

The work was created by copywriter Sophie Isherwood and art director Andrew Wilcox. It was directed by Fredik Bond through production company, MJZ and the executive creative directors were Ted Royer and Nik Studzinki.

Diet Coke celebrates its 30th anniversary in the UK and Europe this year. The brand is putting the occasion at the heart of its marketing, to engage with its core female target audience in the aftermath of the Olympic Games.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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