Diet Coke has unveiled a TV campaign featuring the US pop star Taylor Swift. The 30-second ad, created by Droga5, is running online and on TV in the US, where it first aired during an episode of American Idol. The spot was shot in the musician’s hometown of Nashville. It shows Swift drinking Diet Coke while writing lyrics for her song 22 as members of the public, including a man driving a car and a cook, sing along. The ad concludes with Swift performing on stage and the strapline: "Stay extraordinary." The work was written by Sophie Isherwood and art directed by Andrew Wilcox. It was directed by Fredrik Bond through MJZ.
Head of integrated production
Head of brand strategy