Diet Coke taps Holly Willoughby as brand ambassador

TV presenter Holly Willoughby is the new face of Diet Coke as the brand bids to launch an "exciting programme" this year.

Diet Coke taps Holly Willoughby as brand ambassador

Willoughby (above), known for presenting ITV’s This Morning and Surprise Surprise, will "lend her voice" to marketing activity by Diet Coke as its brand ambassador, the Coca-Cola Company said.

Aedamar Howlett, marketing director for Coca-Cola Great Britain, said: "We’re proud to be working with Holly to bring some extra sparkle to Diet Coke activity this year. She’s the perfect partner for us. We’re looking forward to sharing what we have planned with Holly – watch this space!"

Coke did not reveal a lot of detail about how Willoughby would appear in ads, but said throughout this year she would "work with Diet Coke to shine light on campaigns that celebrate friendship, travel, fashion and fun".

In 2015 the soft-drink giant announced a major shake-up of its marketing strategy to bring all variants of Coke under one brand in its advertising.

Willoughby added:  "I’ve always been a big Diet Coke fan, right from the original ‘Break’ ads we all remember with great fondness. The brand is well known for celebrating friendship, fashion and fun, which are all very important to me. I’m excited to be involved!"

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Grey London changes name to Valenstein & Fatt to promote diversity and tolerance

Grey London is making a statement against a recent surge in racism and nationalism by changing its name to Valenstein & Fatt, with the surnames of its two Jewish founders appearing above the agency's doors for 100 days.

Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More