Diet Coke 'Ugly Betty sponsorship idents' by Mother London

Mother London has created a series of sponsorship idents for Diet Coke to feature alongside the new season of Ugly Betty, which starts tonight at 10pm on Channel 4.

Diet Coke is promoting its sponsorship of Channel 4’s new series of Ugly Betty with a set of idents featuring a quirky puppet called Eleanor.

The idents will span Channel 4, E4 and the on-demand service 4OD. Diet Coke branding will also run on Channel 4’s dedicated Ugly Betty website, directing traffic to its microsite

Video 1: sale stampede

Video 2: smoking mark

Video 3: dress

Video 4: scarf

Video 5: vending machine

Video 6: mannequin