The client, Sunderland NHS, wanted to show the dangers of smoking while pregnant.
The Royal Mail gold accolade to recognise an outstanding and effective client/direct agency relationship went to Tesco and EHSBrann.
Publicis Dialog won two silvers for its "choices" campaign for the Depaul Trust: best use of broadcast and best use of electronic media.
Harrison Troughton Wunderman's M&G campaign won three silvers: best use of copy, best financial, corporate and utilities campaign, and best integrated campaign. HTW also won best use of outdoor for its Xerox Ambient Event and best IT and consumer durables campaign for a Financial Times mailing.
There were no winners or commendations in the retail, home shopping, fashion and beauty or travel and leisure sectors.