Digicom to sell for Sugar's Amscreen

LONDON - Sir Alan Sugar's Amscreen has signed up Digicom, former CBS International chief executive Tom Goddard's digital out-of-home sales house, to handle its media sales.

Digicom boss Tom Goddard
Digicom boss Tom Goddard

In a deal with the potential to be worth seven figures, Digicom will now handle the media sales for the expanding network of Amscreen digital outdoor screens.

These include sites in BP petrol stations, GP surgeries and hospitals and in Powerleague five-a-side football centres.

Plans to launch the digital sales house were revealed in Media Week last year and the company officially launched in January. Amscreen is the first official client for Digicom, but it is understood to be in talks with other screen owners.

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