COI has contacted a number of agencies this week with the brief, which is understood to involve advertising and microsite design for a campaign to address the rise of sexually transmitted diseases, particularly among 18- to 25-year-olds.
The Government has been planning a high-profile push since October 2005, when it retained Delaney Lund Knox Warren & Partners to its above-the-line account. At the same time, it upped its advertising budget to £50 million in response to figures showing a rise in the number of STDs.
However, no major campaign has broken since the appointment.
- Comment, page 52.