Digital agencies line up for DoH sex drive

The Department of Health is searching for a digital agency to help promote safe sex among young people.

COI has contacted a number of agencies this week with the brief, which is understood to involve advertising and microsite design for a campaign to address the rise of sexually transmitted diseases, particularly among 18- to 25-year-olds.

The Government has been planning a high-profile push since October 2005, when it retained Delaney Lund Knox Warren & Partners to its above-the-line account. At the same time, it upped its advertising budget to £50 million in response to figures showing a rise in the number of STDs.

However, no major campaign has broken since the appointment.

- Comment, page 52.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).