Digital Britain Summit: OFT calls for greater online consumer protection

LONDON - The head of the Office of Fair Trading today called for an international effort to provide greater protection for consumers as the digital economy evolves.

Fingleton... OFT chief
Fingleton... OFT chief

John Fingleton, the OFT’s chief executive, warned the Digital Britain Summit that there would be a consumer backlash unless effective safeguards were put into place.

And he called for greater co-operation between the OFT, Ofcom and the police to provide a more joined-up approach to consumer protection.

"Otherwise we’re going to have freeloaders and fraudsters coming in on the back of profitable and legitimate businesses to con consumers," he said.

Fingleton warned that there were massive concerns among consumers about internet fraud. "They use the internet but they don’t have confidence in it," he claimed.

However, he argued against kneejerk responses and said interested parties must ensure that the development of the digital economy was not harmed by consumer backlash.

"The wrong type of regulation will do a great deal of damage," he told delegates.

UK websites are generally seen as safe by consumers and UK standards should be extended internationally, he said. "It’s about joining up the Government’s approach to extend and improve consumer protection," he added.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).