Digital Cinema Media wins Everyman Cinemas contract

Independent cinema chain Everyman has appointed DCM as its commercial partner, with the cinema advertising market leader taking over from Pearl & Dean from 12 December.

The Everyman cinema in Bristol
The Everyman cinema in Bristol

The deal adds 19 cinemas to DCM’s estate, which now includes 81% of cinemas in the UK, including the Cineworld, Odeon, Vue, Curzon and Picturehouse brands.

Karen Stacey, chief executive of DCM, said: "I am very proud and excited to be begin working with the Everyman team.

"The 2017 film slate offers some amazing opportunities for us to really make the most of the partnership by providing unique, premium experiences."

Everyman chief  executive Crispin Lilly added: "We’re excited to work with DCM on our advertising and partnerships.

"The Everyman brand offers a unique opportunity to connect with aspirational audiences. Our focus on hospitality and experience also draws guests to the venues for a real evening out, a perfect match for DCM’s quality digital on-screen and sponsorship campaigns."

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).