Digital & Direct: hands job to Crayon has hired Crayon as its retained creative and strategic digital agency for its UK digital marketing communications, as it looks to boost its online presence.

It appointed the agency to a two-year contract following a competitive pitch run by BT's marketing and procurement department. The account is worth an estimated £2m.

The agency will be responsible for a wide range of digital communications, including microsites, banner ads and online product launches.

Crayon has previously worked with BT, providing design and build, site optimisation and creative services across four of its business units: BT Broadband, BT Vision, calls and lines and BT's Value Added Services.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published