Digital incompetence? 'Businesses have under-invested in training for marketers'

In our latest 'Bums on Seats' video offering advice from the UK's leading marketers, we ask whether the marketing profession is suffering from a digital skills deficit.

In this video, produced in partnership with creative agency Team Darwin, we speak to Jan Gooding, group brand director at Aviva, Pete Markey, CMO at the Post Office, and Richie Jones, group head of ecommerce (digital) at EWM.

Visit the ‘Bums on Seats’ YouTube channel for extended videos and extra content

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1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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