Digital Marketing Group profits drop 14%

Revenue and pre-tax profits have dropped at Digital Marketing Group, with chief executive Ben Langdon blaming delays in client decisions in its creative agency division for its new business conversion record.

Ben Langdon: chief executive of Digital Media Group
Ben Langdon: chief executive of Digital Media Group

Digital Marketing Group owns the 20:20 agency brand and operates in e-commerce and data services, which it said was still waiting for a recovery in financial services.

The company's results for the six months ending 30 September show revenue dropped 8.9% year on year to £22.4m.

Recent client wins across the group include Royal Bank of Scotland, Promethean, Homeserve, Weight Watchers and Informa World.

Pre-tax profits came in at £594,000, down 13.6%, but Langdon said the company expected to produce more profitable results by the end of its financial year.

With the outlook uncertain, DMG would strike a balance between cutting costs and investing in its business, he added.

Langdon said: "There is still uncertainty within our market sector which is delaying our return to significant growth. We are managing our cost base robustly to ensure it is appropriate for the business, but are mindful of the fact that we need to invest to protect that we have."

E-commerce was a bright spot, with gross profit climbing 68% and pre-tax profit up by 28%.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).