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'Digital has been the salvation in marketing': DirectLine's marketing director Mark Evans

Ahead of dmexco 2017, Campaign finds out how Evans is collaborating with the CFO, why he is striving to make consumer lives easier and why the art of brand building is waning...

We spoke to Mark Evans, marketing director at Direct Line Group about digital marketing opportunities and challenges ahead of dmexco 2017.

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1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).