Digital shops gear up for GSK roster review

GlaxoSmithKline has approached digital agencies as it looks to review its digital agency roster.

Corsodyl: campaign by Grey
Corsodyl: campaign by Grey

The FMCG giant is understood to have invited digital agencies to submit their details to an online portal to take part in a survey as part of the roster review.

However, it has not provided any further details about which territories the review will include.

GSK specialises in consumer healthcare and the nutritional healthcare business, with brands including Ribena, Lucozade and Aquafresh.

It has highlighted consumer healthcare as a key driver for growth and is selling off 19 brands, including Nytol and FiberChoice, from that part of the business to focus on oral health and nutrition categories, which include Sensodyne, Panadol and Horlicks.

GSK recently rolled out the biggest campaign to date for its dental healthcare brand Corsodyl, created by Grey and valued at £7.3 million.

GSK did not respond to a request for comment.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

MOST READ

BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Just published