Digital TV switchover body Digital UK kicks off advertising review

LONDON - Digital UK has called a review of its £4m advertising account, currently held by Abbott Mead Vickers BBDO.

Digital TV switchover body Digital UK kicks off advertising review

Advertising -- which spans TV, radio, press, outdoor and ambient across both local and regional areas -- educates the public about what they need to do in order to be compliant with the switch-over.

An agency will be appointed for 34 months, which is open to a two-year extension should this be required.

Digital UK is a not-for-profit organisation responsible for leading the digital TV switchover, which was launched in September 2005.

AMV/BBDO will re-pitch for the account.

 

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More