Digital UK 'help scheme' by DLKW Lowe

DLKW Lowe has created its first ad campaign for Digital UK since winning the business earlier this year.

The new campaign aims to raise understanding of the digital TV switchover and aims to communicate that those who have not switched to digital TV in time will lose their channels.

The TV ads were jointly directed by Partizan’s Doug Nicol and Aardman’s Bobby Proctor. The TV radio, outdoor and press campaign will be rolled out regionally until the Digital TV Switchover is completed at the end of 2012.